Ever wondered why do marketers suggest using landing pages???
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a new parent registration.
It is so important if you are running advertising campaigns to avoid using your website. Instead, think of a bespoke landing page to meet what audiences want or desire:
- Looking for a Pre-School
- Thinking of starting nursery?
These are two clear distinct audiences within the childcare industry who we may be targetting already, but by being Exclusive we are giving then a better experience...
So what next??
Get CREATIVE! - Start by talking to your website developer as they may be able to build landing pages into your website without you having to do any of the hard work. Or you could simply and we can get you started!